UAE developer Taraf launches Luce homes at the Palm Jumeirah

Taraf, a UAE-based new property developer, has unveiled its first property – Luce, on Dubai’s Palm Jumeirah, offering contemporary luxury and an enhanced living experience in spacious light-filled homes with sea views. 

Taraf is the real estate and property developer wing of Yas Holding, a UAE-headquartered renowned investment holding group.

Taraf is part of Yas Holding.

The property encompasses a mix of luxury units with exclusive 2, 3 and 4 bedroom units with sea views, along with a duplex and a penthouse. Modern facilities include a swimming pool, a children’s playing area, a gym equipped with the latest sports equipment, a recreation space for social gatherings with direct access to the beach. 

Low Ping, Group Chief Executive Officer at Yas Holding said: “Luce reflects our unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives. We are proud to bring new and unique investment opportunities to the UAE and international market, enhancing Dubai’s position as one of the best cities to live in the region. The launch of Luce, which is a true gem, offers privacy, luxury and comfort to those seeking a highly curated living experience.” 

Luce guarantees waterfront views over Dubai’s coveted blue water with private beach access. The building’s design is inspired by nature, beach, deserts and seascapes. 

Ahmad Shibel, CEO, Taraf said: “Setting a new standard for contemporary luxury, Luce is a unique property that reflects Dubai’s iconic identity. We are proud to offer our residents a luxurious, exclusive, comfortable and curated living environment, which will add further value to the communities on the Palm Jumeirah.” 

Taraf wants to create authentic places that form strong communities, build connections and shape meaningful lives. Taraf expects ‘Luce’ to add value not only to the lives of their residents but also to the surrounding environment with the future in mind.   

Taraf is a property developer and asset manager that will deliver prime residential spaces in the UAE. Launched at the start of 2023, the developer plans to introduce exquisite and exclusive, luxury residential properties at iconic & prime locations for national and international clients. Taraf’s attention-to-detail approach reflects its commitment to delivering high-quality, lifestyle-driven places that inspire its communities and customers to realise their full potential. 

Taraf is a company under Yas Holding, a leading investment group headquartered in the UAE. The launch of Taraf falls in line with the group’s efforts to diversify its portfolio, support its growth plans, as well as set new standards for a luxurious lifestyle for residents and investors in the UAE and beyond.


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