Staff Report,
Dubai, UAE
IHG Hotels & Resorts, one of the largest hotel operators in the world, and Sharjah Asset Management said, they will open the first voco hotel in Sharjah in 2027. The hotel will be strategically located on the Al Dhaid-Masafi Road at a convenient distance from Sharjah International Airport. With 191 rooms, suites and recreational facilities like gym and spa, the hotel will appeal to tourists through its premium hospitality.
As one of the world’s renowned hospitality companies, IHG attempts to mark its presence in the Emirate’s hospitality industry through this collaborative project. It is currently expanding the footprint of Voco, one of the 18 brands owned by IHG Hotels and Resorts. Voco, which is derived from the Latin word meaning “to invite”, will consist of retail outlets and offices, thereby staying true to its essence of attracting tourists and businesses alike. It will also feature around 5,000 square feet of versatile meeting spaces for conferences, events, and business gatherings.
Waleed Al Sayegh, CEO of Sharjah Asset Management, said, “We are pleased to partner with one of the world’s leading hotel companies to launch the hospitality brand “voco” in Sharjah”. He stressed that the new voco Hotel will be a qualitative addition to the company’s portfolio in the hospitality sector and will add value to the overall tourism industry in the emirate, as Sharjah Asset Management diligently seeks to achieve its vision of promoting economic and social development and supporting and accelerating economic sustainability.”
Al Sayegh pointed out that through its extensive tourism offers, the Emirate of Sharjah has succeeded in strengthening its position on the regional tourism map, leading to an increasing demand for high-quality hospitality options.
Haitham Mattar, Managing Director, IHG Hotels & Resorts India, Middle East and Africa, said, “We are delighted to collaborate with our esteemed partner, Sharjah Asset Management, for IHG’s debut in the Emirates and bring our premium brand, voco, to the city. This milestone is significant as we are committed to expanding our presence in key regional markets, including the UAE. Sharjah is a fast-emerging tourist destination with its natural and man-made landscapes and diverse tourism offerings – we are delighted to enhance the experience of travellers visiting the Emirate by offering world-class hospitality through our well-loved brand, voco. The new voco Sharjah is a perfect fit for the market and is set to redefine hotel stays in the Emirate. We look forward to welcoming our domestic and international guests when we open the doors to this beautiful and unique hotel in 2027.”
The new voco Sharjah will join the growing list of recent voco brand signings across the region including Riyadh, Cairo, and Beirut.
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