Staff Report,
Dubai, UAE
Arada, a Sharjah-based mega developer, has introduced a diverse range of dining outlets and retail brands at East Boulevard, the shopping and lifestyle destination at the centre of the Dh35 billion Aljada megaproject in Sharjah. In total, 87 new shops, cafes and restaurants are now open at the popular 2.2-kilometre-long avenue.
Recent completions to the East Village and Nest residential communities adjacent to East Boulevard mean that open leasable space has grown by 80 percent to 130,000 square feet, providing a wide, walkable street lined with trees for an enhanced customer experience.
Ahmed Alkhoshaibi, Group CEO of Arada, said, “The expansion of East Boulevard not only cements Aljada’s position as Sharjah’s most vibrant community, it also underscores Arada’s commitment to enhancing the Emirate’s lifestyle offerings, contributing to its ongoing growth and economic development. I’m pleased to say that commercial demand for our retail space has been extremely high, allowing us to curate the perfect blend of outlets for our residents and visitors.”
Newly opened F&B outlets include an array of restaurants and cafes offering diverse cuisines. In addition to these, East Boulevard hosts a wide range of shops and services, like pharmacies, salons, florists and cleaners.
East Boulevard welcomed 2.4 million visitors in 2023, with that number set to increase substantially following the raft of new openings in the first half of this year, and the recent completion of homes at Aljada. In total, over 7,500 homes have now been finished at the megaproject, alongside a host of amenities that includes the SABIS International School-Aljada, a Wellfit gym, the Zad food truck park and the Aljada Skate Park, all of which are complemented by extensive green landscaping.
With an estimated population of 70,000 on completion, and a catchment area that includes Sharjah city and much of northern Dubai, retail, leisure and entertainment play an important role in the Aljada master plan. Around 1.2 million square feet of leasable space is on offer in the Madar central district alone, with the main contract for Madar Mall scheduled to be awarded in 2024.
Spread over a 24 million square foot area, Aljada is Sharjah’s largest ever project and a transformational destination for the Emirate. Besides its numerous residential districts, Aljada also contains extensive hospitality, entertainment, sporting, educational, healthcare components and a business park, all set within a green, walkable master plan.
Ends
Also read: Arada completes first 920 homes in megaproject Aljada
