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Sobha Realty sells out US$2 billion worth of properties within Sohba Hartland

May 20, 2021

Developer launches Dh750 million Waves at The Waterfront District in Sobha Hartland


Sobha Realty, a premium real estate developer, has sold out US$2 billion worth of properties and built US$1.33 billion worth of properties within the US$4 billion Sobha Hartland, the eight million square feet freehold master development at the tip of Dubai’s Mohammed Bin Rashid Al Maktoum City where Dubai-Al Ain Road meets Al Khail Road in Dubai, a top official said.

The company on Wednesday launched Waves – a Dh750 million residential tower at The Waterfront District in Sobha Hartland, the eight million square feet freehold master development in Dubai’s Mohammed Bin Rashid Al Maktoum City. Waves, scheduled for completion in September 2023, will comprise of 35 residential floors coupled with the best-in-class amenities. Offering panoramic waterfront views, the tower has a total of 592 units of varying sizes – including one- and two-bedroom apartments – and 12 retail units.

“We have sold out 50 per cent of the projects and built 30 percent of the US$4 billion (Dh14.68 billion) Sobha Hartland,” Jyotsna Hegde, President of Sobha Realty, told Gulf Property on the side lines of a press conference organised to launch the new tower. “Today, we are announcing the first of the 12-towers on the new waterfront community within Sobha Hartland, where properties worth Dh6 billion will be developed. We expect the entire Sobha Hartland to be completed by 2025.”

She said, investors have started to return to Dubai’s property market late last year. “The investors are back in the market and sales are happening. About 50 percent of the properties are bought by people in the UAE and the rest are overseas buyers,” she said.

The first project in the newly launched Waterfront District, Waves is strategically located to offer residents maximum view of the picturesque waterfront feature and the Dubai skyline including Burj Khalifa. The tower blends an urban lifestyle and contemporary sophistication with uninterrupted serenity and open vistas.

PNC Menon, Founder and Chairman of Sobha Group, said: “The launch of the Waves at Sobha Hartland is an endorsement of the continued health of the real estate sector and reflection of the robust investor confidence in our brand and the immense potential for investments in Dubai. We believe this demand from both local and international buyers is due to the superior craftsmanship that is Sobha’s unique signature, coupled with a growing recognition of Dubai as an investor-friendly safe-haven for buyers internationally.”

Of the 592 units, there will be 287 single-bedroom apartments, 150 units of single bedroom with study units, a total of 150 double-bedroom apartments, and 5 units of double bedroom apartments with maid’s room.

Jyotsna Hegde, President of Sobha Realty, added: “Following the phenomenal success of Creek Vistas and Creek Vistas Reserve, the Waves tower is an iconic addition to the Sobha Hartland portfolio and will see the introduction of the Waterfront District within the master development. With its unique residential offerings, coupled with unmatched views of the waterfront promenade that includes a boardwalk corridor which will house retail spaces and a dynamic piazza with F&B attractions, this tower will become a destination onto itself and serve as a magnet for residents in the coming years. We are confident that this tower will grab unprecedented attention from both local and international buyers.”

Investors and buyers visiting Sobha Hartland are treated to a unique first-of-its-kind immersive experience for the launch of the Waves tower. The Sales Centre is transformed into a chic boardwalk with cafes and delectable cuisine being served to guests, a sound and light show creates a scenic waterfront landscape that takes viewers through the different times of the day from early morning to a spectacular sunset. But the centrepiece is the laser lit 3-D model of Waves tower that offers potential buyers the opportunity to experience the surroundings, vistas and exceptional lifestyle offered, be it night or day, including exclusive amenities such as a large swimming pool, kids pool with sun terraces, landscaped gardens with water features and a BBQ area, health club, dedicated spaces for yoga and meditation, a kids’ play area, and a space for indoor games.

Distinguished by Sobha Realty’s unparalleled quality standards and unique design philosophy, Sobha Hartland is a luxury freehold master development situated in Mohammed Bin Rashid Al Maktoum City, overlooking Downtown Dubai. Launched in 2014, key projects within the community include Greens, Creek Vistas, Creek Vistas Reservé, Gardenia Villas, Garden Houses, One Park Avenue and Forest Villas.

The development is distinguished by its serene vibe, with 30 per cent of the total land area set to encompass a dedicated green cover and open spaces with more than 300 species of plants and trees. Sobha Hartland also offers its residents the convenience of two international schools, as well as a selection of retail and F&B amenities, and a boardwalk along the waterfront.