Staff Report,
Dubai, UAE
Cristal Group, a global hospitality developer and operator, has unveiled the Cristal Collection – a property management arm which will oversee the functioning of independent hotels and resorts.
The Cristal Collection will offer hotels and resorts more sales channels, a reduction in their operating costs, hospitality experience, and competitive franchise fees. With a management team, sales, marketing, and other business functions, the collective will give purchasing power to its hotels and improve revenue optimisation.
Hotels will also benefit from streamlined processes, data-driven insights, and scalability which are crucial in the current hospitality climate.
The group’s flagship property, Cristal Hotel Abu Dhabi, has maintained an occupancy rate of 93 percent or higher since opening in 2009, even at the height of the pandemic. Cristal Collection hotels can reap similar benefit by being part of the Cristal hospitality website and its booking system with fees as low as 1.5 percent of revenue generated versus 15 percent to 25 percent through traditional and big brand channels.
The first property to join the Cristal Collection is Al Bada Resort in Al Ain which will undergo an extensive renovation over the next eighteen months. The property, featuring 60 private villas, will be home to several facilities, offering families and leisure travellers a new destination to visit in the UAE.
Kamal Fakhoury, Chief Executive Officer of the Cristal Group, said, “Competition in the hospitality sector has never been fiercer. As seasoned hoteliers, we can help properties grow and flourish in this challenging environment and that is what we are setting out to do with the Cristal Collection.”
He added, “The Cristal Group’s aim is to become the premier business and leisure hotels operator and franchisor in the Middle East, Asia and Africa, and the launch of the Cristal Collection is a huge step in this journey. We are looking forward to working with investors and owners both in the GCC and abroad to deliver exceptional results and unrivalled hospitality experiences for guests.”
Cristal Group launched its white-label hospitality franchising solution in 2023, enabling hotels to save costs up to 33 percent while also capitalising on alliances with the world’s most respected hotel management companies, including brands within Hilton, Accor, IHG, Marriott, and Wyndham Worldwide portfolios.
Ends
