Staff Report,
Dubai, UAE
Sobha Group, a leading global luxury real estate developer, announced setting up of Sobha Furniture’s second factory in Dubai Industrial City (DIC), with an investment to the tune of Dh450 million. The factory will feature UAE’s largest fully automated facility and help the developer become a fully backward integrated real estate development, construction and interiors organisation covering the full construction value chain that will help it to offer integrated construction service.
The new facility marks a significant advancement for Sobha Group, as it began in 1976 as a furniture-making and interior designing business in Oman. The factory will cover 84,000 square metres land plot with a built-up area of 50,000 square metres. It will manufacture a range of products including sofas, seats, armchairs, chairs, beds, car and airplane seats, assembled and flat-pack cabinets for the local market and for export customers.
PNC Menon, Founder and Chairman of Sobha Group, said, “Sobha Group remains committed to consistently enriching the local economy by offering high-value products and services in the UAE and beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the UAE’s manufacturing landscape in the years to come, and we are proud to expand Sobha Group’s legacy of adding value to change lives for the better.”
Through the new facility, Sobha Furniture will serve medium- and high-segment customers who value high-quality and ethically manufactured products by eliminating the need for imports, helping to reduce lead times, and cut transportation costs and emissions. The factory will be equipped with advanced technologies and machinery to enable high levels of customisation as well as ensure optimal production capacities are steadily maintained.
Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha Furniture’s factory as our groundbreaking investment in the UAE’s industrial landscape. With this factory we aim to not only meet but exceed global standards of high-quality, luxury furniture manufacturing. This significant investment underscores our commitment to innovation, quality, and contributing to the growth of the local economy.
The factory’s location within Dubai Industrial City will also enable synergies with Sobha Furniture’s existing facility in KEZAD in Abu Dhabi, adding to the group’s competitive edge by allowing optimised production capabilities and catering to a broader market more effectively.
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