Staff Report,
Dubai, UAE
Sharjah Investment and Development Authority (Shurooq), a pioneer at driving the real estate industry in Sharjah, has made sales worth more than Dh177 million at Acres 2024, contributing to the exhibition’s total sales that surpassed Dh1.4 billion. It showcased the fourth phase of its net zero mixed-use development, Sharjah Sustainable City, which is a joint venture with Diamond Developers. It sold and reserved 42 units that are valued at Dh102.5 million.
Shurooq also showcased Ajwan, its affordable seaside project in Khorfakkan, Sharjah. It sold and reserved 32 units totalling Dh74.1 million in value. Ajwan has made a debut with two residential towers Saahil and Al Joon. Upon completion, the development will comprise six buildings containing 185 apartments, a five-star hotel managed by Marriott Autograph Collection, two adult swimming pools, a kids pool, and a waterfront.
Ahmed Obaid Al Qaseer, CEO of Shurooq, said, “Years of market research, data collection and analysis goes behind envisioning each Shurooq development. Additionally, we have a big responsibility towards the home of all our projects – Sharjah – and must ensure that each project upholds the emirate’s vision of promoting responsible and sustainable commerce. Therefore, Shurooq projects always offer the right balance of desirability and affordability and are also attuned to the needs of our planet. We are delighted to see our vision resonate so strongly with the UAE’s buyers, who are not just conscious about return on investments (RoIs), but also becoming increasingly mindful about what we call return on the environment (RoE).”
Ends