Staff Report
Dubai, UAE
One Development, the UAE’s AI-driven boutique lifestyle property developer based in Abu Dhabi and Dubai, has launched ONE/AD, the first musical themed boutique hotel integrating AI, music, and wellness under DO Boutique Hotels by Egyptian star Amr Diab.
Ali Al Gebely, Founder and Chairman of One Development, said, “Our partnership with global legend Amr Diab is a bold step towards redefining hospitality Industry. DO Boutique Hotels introduces a completely new disruptive hotel chain in the UAE, seamlessly blending music, design, and AI to create spaces where luxury meets inspiration.”
The global travel and tourism industry is experiencing robust growth, with destinations reporting record visitor numbers seeking innovative accommodation and improved quality of life. The launch of the new hotel chain by ONE/AD is seen as another step in support of both the UAE’s Tourism Strategy 2031 and those of the countries it is operating in, not only contributing to local and regional progress in the industry, but also boosting the economy by facilitating the attraction of increased investment.
Amr Diab, Founder of DO Boutique Hotels, said, “Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”
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Also read: One Development announces sell-out of first phase of Laguna Residence
