Staff Report
Dubai, UAE
Mered, a Dubai-headquartered international real estate developer, has commenced the main construction works phase of its flagship project, Iconic Residences Design by Pininfarina. The 310-branded apartment development is in Dubai Internet City and will be the tallest building in the area. It is on track for completion in Q3 2027.
Michael Belton, CEO of Mered, said, “The Iconic Residences are more than just a development, they are a statement of innovation where cutting-edge design meets unparalleled luxury. As we kick off the main construction phase, we’re not just building a project, we’re bringing the most exciting Italian aesthetic and international vision to life. Dubai’s luxury real estate market is growing, with 2025 already surpassing last year’s milestones in property sales, making now the perfect moment to introduce a project like Iconic Residences Design By Pininfarina. A true masterpiece that will not only elevate the skyline but will also offer residents a lifestyle that redefines luxury and timeless elegance. We’re excited to see this vision become a reality and we can’t wait to watch it transform into something extraordinary.”
Among key project contributors are Italian design firm Pininfarina, appointed general contractor SERA Group, Mirage, a consultancy specialising in the development and delivery of luxury destinations, and construction and cost management consultant Currie & Brown.
Giovanni de Niederhäusern, Vice President of Pininfarina, said, “At Pininfarina, we aim to create timeless designs that seamlessly blend beauty and functionality. By combining innovative materials and traditional craftsmanship, we strive to deliver architectural experiences that inspire and endure. Iconic Residences reflects our commitment to excellence. We are thrilled to witness this project materialise through our successful partnership with Mered and their highly dedicated team.”
The Iconic Residences’ strategic location offers direct access to Sheikh Zayed Road and is close to hotspots like Burj Al Arab, Palm Jumeirah, Dubai Marina, Dubai Harbour, and Emirates Hills.
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