Staff Report
Dubai, UAE
Global hospitality conglomerate Hilton, in partnership with Jeddah-based Al Musbah Group, has announced Diyar Ajwa, Tapestry Collection by Hilton – marking the debut of the lifestyle Tapestry Collection brand in Saudi Arabia. Located north of the central Haram area in Madinah, the hotel is expected to open later in 2025. With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia.
Diyar Ajwa, Tapestry Collection by Hilton features 221 guest rooms and suites, along with an all-day dining restaurant, a café, and a fitness centre. The property’s design narrative is inspired by the Ajwa date, grown exclusively in Madinah, adding a rich cultural touch to the guest experience.
Mohammed Almusbahi, Director, Al Musbah Group, said, “With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah. Our continued collaboration with Hilton reflects our shared vision to support the Kingdom’s hospitality goals and deliver world-class offerings across key cities.”
Diyar Ajwa, Tapestry Collection by Hilton offers direct pedestrian access and views of Al Masjid Al Nabawi. The property benefits from strong transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connectivity via the Haramain High-Speed Rail, which links Makkah, Madinah, and Jeddah.
Carlos Khneisser, Chief Development Officer, Middle East & Africa, Hilton, said, “We are delighted to introduce the Tapestry Collection brand to Saudi Arabia with the signing of Diyar Ajwa, Tapestry Collection by Hilton, in partnership with Al Musbah Group. This signing builds on our longstanding relationship and highlights Hilton’s commitment to growing and diversifying our portfolio as we introduce more of our award-winning brands in key destinations across the Kingdom.”
Hilton currently operates 20 hotels across Saudi Arabia, with 77 more in the pipeline, representing a quarter of all branded hotel rooms under construction in the country. Most recently, Hilton signed Spark by Hilton Makkah Aziziyah with Al Musbah Group, marking the premium economy brand’s debut to the Middle East and Africa region. Hilton’s robust pipeline in Saudi Arabia underscores the company’s role in shaping the future of hospitality in the Kingdom and its alignment with the goals of Saudi Vision 2030.
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Also read: Hilton launches midscale brand, eyes 100-hotel milestone in KSA
