Staff Report
Dubai, UAE
Dubai Investments, a leading investment company listed on the Dubai Financial Market (DFM), has officially broken ground on Asayel Avenue, a new Dh400 million residential cluster expanding the Dh2.2 billion Mirdif Hills master development in the community of Mirdif. Developed through Dubai Investment Real Estate (DIR), the real estate arm of Dubai Investments, construction began in the second quarter of 2025. Handover of Asayel Avenue is anticipated to take place by Q2 2027.
The cluster offers 193 residential apartments comprising one-, two-, and three-bedroom units, featuring spacious layouts, premium finishes, and integrated smart living technologies. The project is positioned as a seamless extension of the Mirdif Hills master plan, building on the success of Janayen, Nasayem, and Al Multaqa Avenues.
Khalid Bin Kalban, Vice Chairman and CEO of Dubai Investments, said,
“The ground-breaking of Asayel Avenue reflects Dubai Investments ongoing commitment to creating communities that combine value, quality, and sustainability. Mirdif Hills has emerged as a benchmark for integrated living, and with Asayel Avenue, Dubai Investments is strengthening its presence in Dubai’s residential sector by responding to growing demand for well-designed urban spaces that offer both comfort and connectivity.”
Asayel Avenue is equipped with modern smart-living solutions, wellness and fitness amenities, landscaped open spaces, and enhanced community connectivity — all contributing to a balanced, resident-focused lifestyle.
Ends
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