By Saifur Rahman
The combined real estate portfolio value of Centurion Properties has exceeded US$3.84 billion (Dh14.1 billion) in recent time, as it has 22 projects currently under various stages of planning, construction and development.
Centurion Properties has already built and delivered four of its own projects with 800+ residential units with Gross Development Value (GDV) exceeding US$300 million (Dh1.1 billion). These were delivered between 2014 and 2022 – when the developer took slow and steady steps in property development business.
As per the developer’s website, it involves in construction of 11+ million square feet of Built-Up Area (BUA) and another 7.2 million square feet in discussion.
“Earlier, we used to undertake one project and complete it in 2-3 years before undertaking the next one and that was the case before 2022,” Joby George, Chief Executive Officer of Centurion Properties, told Gulf Property, in an exclusive interview.
“However, we had huge land banks and we decided to speed up the property development business from 2022, when the demand for homes accelerated after COVID-19 pandemic and started to undertake more projects in partnership with other developers.
“As a developer, we found that we were good in land acquisition, project feasibility, market study, construction and deliveries. Therefore, we partnered with others who have good branding, marketing and sales operation – that helped us to focus on our core competencies. This also helped us to speed up the property development activities post 2022.
“Currently we have 22 projects under various stages of construction and development – of which 13 are being developed in partnership through joint ventures and nine projects are being developed by us and will be linked to our own branding choice.
“”The 13 joint venture projects with two separate real estate companies take care of the branding, sales and marketing while we focus on quality, construction and delivery of the properties. These involve 2,400 residential units with GDV of Dh5.0 billion.”
It has nine more standalone projects currently under construction and development, while a further seven are being planned for development. The GDV of 16 projects will exceed Dh14 billion, Joby George said.
“These will be branded as Centurion Properties’ projects. For the sales operations, we have partnered with Octa Properties, who will look after sales operations. This eliminates the need for deploying a large sales and marketing team. So, we remain lean in terms of operation – just focusing on property development,” Joby George added.
Of these 16 projects, Centurion Properties recently unveiled Burj Capital Business Bay, a commercial office tower in Business Bay district, strategically located just few meters from the Burj Khalifa, Dubai Mall, Dubai Design District, and DIFC. This office tower has been designed for global businesses, entrepreneurs, and forward-thinking leaders seeking presence and distinction.
The development features a Built-Up Area (BUA) of 961,000.00+ square feet with 233+ office units, 5 retails, gym and roof top viewing lounge. Its expansive 14,000+ square feet floor plates provide unmatched flexibility for multinational firms and regional headquarters.
Anshika Garg, Co-founder, Centurion Properties, said, “Burj Capital is more than a signature commercial project – it’s a landmark in the heart of Dubai, standing proud by the canal with Burj Khalifa views. In the end, it’s the address that matters, and with a façade that speaks power, this one speaks for itself,”
Its architectural elegance with a commanding façade and precision-crafted interiors sets a new benchmark for Dubai’s commercial spaces.
Centurion Properties, which was established by its founders in 2013, entered the real estate market with its first project, Centurion Star – a commercial property with 196 offices and 24 retail outlets in Port Saeed area, next to Deira City Centre. It is the only freehold property in that area owned by a foreigner-owned real estate company and was sold out in 15 minutes!
Centurion Properties’ homes come with more than 20 types of number of facilities and amenities that creates makes an apartment a sweet home.
Vimal Mohan, Chief Development Officer of Centurion Properties, said, “We go beyond the basic government’s regulatory requirements to make things better for the occupants so that they can enjoy tension free life. We are not just providing an apartment or delivering a building, in fact, we are providing a lifestyle, a statement to follow.
“Our homes carry our signature – and come with the latest fittings, facilities and amenities – even if it means we reduce our profit margin. So, we do not cut corners instead we add additional facilities for the home buyers. We install different kind of amenities like theatre rooms and libraries in our building as community facilities as well as provide hotel type provision for residents next to the swimming pool – so that they can also socialize and improve their lifestyle.
“We compromise profits for amenities. For example, if the requirement is to put two elevators, we go for three, and we provide high speed elevators even if the requirement is less as per development guidelines, as there might be need for more lifts in future when people’s mobility goes up. We follow the same principle while designing the number of parking and we always provide additional parking to cater the future needs.”
He said, Centurion’s future projects have environment-friendliness, green features, sustainability, smart home technology features built in for future ESG rating and carbon credits.
“We are spending significant resources to source LEED certified building materials to make our homes more sustainable. We are preparing ourselves for ESG rating and carbon credits in future aligning the company policy with Dubai 2040 vision,” he says.
The company has one project under development in Ras Al Khaimah. It has plans to build projects in Abu Dhabi emirate as well.
Ends
Also read: Centurion announces Dh850 mn commercial tower in Business Bay
 in recent time){kind=link}