Staff Report,
Dubai, UAE
Binghatti Properties, a Dubai-based developer of residential properties, has unveiled Mercedes‑Benz Places in partnership with luxury automobile brand, Mercedes-Benz. The project is a 65-storey luxury residential tower rising to 341 metres in Downtown Dubai, offering uninterrupted views of the Burj Khalifa.
Mercedes-Benz Places comprises of 150 residences, ranging from two- to four-bedroom units and five penthouses. The tower is composed of three main elements, starting with the core and its horizontal structuring of the balconies. The second element is the adjoining lamella structure with its dynamic lines. It encompasses the entire volume of the tower like a frame, and thus contributes to the overall appearance of the building. The third element is the closed southern façade, which is characterised by its cladding. Not only does the cladding provide shading from the peak summer sun, but it also contributes to the building’s energy efficiency through the integration of photovoltaics. Floor-to-ceiling glazing allows the interior and exterior to merge into a single entity.
Residents can access the mixed-use facilities including restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking. Mercedes-Benz Places, in conjunction with local Mercedes-Benz subsidiaries, developers, and third-party providers, will deliver a spectrum of mobility solutions. These will include EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services, and automated valet parking.
Muhammad BinGhatti, CEO, Binghatti Properties, said, “We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai. Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”
With this project, the automobile giant forays into the thriving property market of Dubai to contribute to the emirate’s illustrious portfolio of high-end homes.
Eva Wiese, Head of Mercedes-Benz Customer Solutions, said, “By launching Mercedes-Benz Places in Dubai, we are breaking new ground by seamlessly integrating the world of Mercedes-Benz into the living environments of our customers and prospects. Our collaboration with Binghatti Properties unites expertise and trust, pioneering a real-estate experience that embodies our shared passion for innovation.”
Mercedes-Benz Places | Binghatti is characterised by its distinctive elliptical exterior, reminiscent of the flowing lines on a host of Mercedes-Benz cars. These include the futuristic VISION EQXX, the high-performance Vision One-Eleven and the Concept CLA Class unveiled at IAA Mobility 2023.
Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG, said, “Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.”
Ends
Also read: Binghatti partners with Mercedes Benz to build Mercedes-Benz Places | Binghatti
