Binghatti partners with Mercedes Benz to build Mercedes-Benz Places | Binghatti
Staff Report
Dubai, UAE
Binghatti Properties, one of Dubai’s largest real estate development companies, and Mercedes-Benz, luxury automotive company, announce the reveal of their debut project – Mercedes-Benz Places | Binghatti. The partnership merges the world of real estate and automotive excellence to set new standards in luxury design and living.
Rising to a towering height of 341 metres and 65 storeys, Mercedes-Benz Places will be constructed in the heart of Dubai’s Downtown, surrounded by some of Dubai’s most key landmarks, including the Dubai Mall, and with unobstructed views of the Burj Khalifa.
Muhammad BinGhatti, CEO of Binghatti, said, “We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”
With over a year of planning to enhance the experience of future residents, Binghatti and Mercedes-Benz have drawn inspiration from Sensual Purity to plan the project’s architecture, featuring timeless and beautiful spaces in an oasis of serenity and purity. By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space.
Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, said, “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real-estate development, Binghatti is the ideal partner for us. Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.”
As Binghatti and Mercedes-Benz partner on the automotive brand’s first real-estate branded project, Mercedes-Benz Places in Dubai emerges as a symbol of timeless presence of luxury living. The collaboration will commence with a launch event in Dubai on January 24, 2024, where further details about the project will be announced.
Ends
