Ishrath Jaigirdar
Dubai, UAE
The combined real estate portfolio of Arada, a Sharjah-based developer of master-planned communities, currently exceeds Dh55.7 billion, Gulf Property can reveal.
Since its inception in 2017, the developer established a reputation for building integrated communities in Sharjah, such as Aljada and Masaar, growing its regional portfolio to Dh47 billion. In Dubai, it has a pipeline exceeding Dh8.7 billion, taking its portfolio value to a grand total of Dh55.7 billion, Hisham Saeed Khattab – Head of Government Communications at Arada, told Gulf Property in an exclusive interview at Sharjah Acres Exhibition held recently.
Arada’s flagship project, Aljada, is a Dh35 billion master-planned community in Sharjah featuring residences, offices, and retail spaces. It encompasses an area of 24 million square feet, offering a host of amenities such as hotels, schools, and entertainment facilities.
Hisham commented on Arada’s projects with core focus on building integrated communities, saying, “We are spending so much into creating real communities that have varieties of services and multiple interests.”
In 2024, the developer launched Anantara Sharjah Residences, located within Anantara Sharjah Resort and composed of 128 apartments and penthouses. Construction is set to begin this year, and completion is slated for 2027.
In Dubai, Arada’s pipeline includes developments in prime areas such as Palm Jumeirah and Dubai Creek Harbour. Last year Arada unveiled Armani Beach Residences on Palm Jumeirah and the luxury W Residences in collaboration with Marriott International in Dubai Creek Harbour.
Arada has also announced its venture into Australia with an investment of Dh6 million in multiple projects aimed at alleviating Sydney’s housing shortage and supporting urban renewal. This will add more than 2,500 homes to the market in addition to commercial and retail spaces.
Apart from real estate, Arada operates business verticals focusing on wellness and hospitality, diversifying its business portfolio, Hisham revealed. Its hospitality division oversees the hotels launched and branded under Arada. Moreover, it has forayed into F&B sector with Australian beverage brand Boost Juice. Its fitness and wellness arm, which operates six WellFit-branded fitness clubs in Sharjah and Dubai, recently announced the acquisition of UAE-based gym brands. The acquisition leaves Arada’s fitness and wellness division with a valuation of Dh1 billion.
Hisham said, the developer is currently diversifying its asset mix to increase recurring income that will make it a sustainable business. “We are increasing our footprint in the hospitality, lifestyle, and retail sectors that will help us to make our business more sustainable while we seek to increase the Return on Investment (RoI) for investors.
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Also read: Arada launches 660-unit Safa at Aljada
