Staff Report
Dubai, UAE
Construction firm Intermass has bagged a Dh60 million contract for the construction of Masaar Central, a retail and lifestyle hub developed by master-developer Arada at Masaar community in Sharjah. Intermass is currently working on several residential phases at Masaar. Construction of Masaar Central is slated for completion by end of 2026, coinciding with the full delivery of the remaining three residential phases of the Dh9.5 billion community in the Suyoh district.
Masaar Central will provide a range of retail, dining, wellness, and education services across 53,000 square feet of gross leasable area, and will be anchored by a supermarket, a gym, and a nursery. It is located centrally in Masaar community, a 19 million square feet masterplan that features 3,000 villas and townhouses spread across six gated districts, all linked by a green spine featuring 70,000 trees.
Ahmed Alkhoshaibi, Group CEO of Arada, said, “Masaar Central will be the social and retail heart of the community, offering a high-quality, convenient and engaging environment that complements its forested surroundings. With half of Masaar already complete, 1,500 homes handed over and a vibrant community taking shape, this contract award brings us closer to completing all elements of the master plan by the end of 2026.”
Existing elements and facilities within Masaar include the Masaar Discovery Center and a number of family attractions, including a children’s adventure playground, water play area, skate park, a food truck park, and an international school. Surrounding the masterplan is Masaar Track, a 6.6-kilometre forested cycleway incorporating bridges and tunnels.
Masaar is ideally located in the Suyoh district, close to Tilal City, the Sharjah Mosque and Arada’s first project, Nasma Residences. The community has easy access to Emirates Road and Mleiha Road, and is a 15-minute drive from Sharjah International Airport and 20-minute drive from Dubai International Airport.
In February 2025, Arada launched Masaar 2, a 2,000-home community located close to the original Masaar, which sold out in just three hours. Construction at Masaar 2 will begin before the end of the year, with the first homes scheduled for completion by end-2027 and full community delivery expected by 2028.
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