Staff Report
Dubai, UAE
Accor, an international hotel group, Valor Hospitality Partners, a global pioneer in hotel management, and Investment Corporation of Dubai (ICD), the principal investment arm of the Government of Dubai, have launched a six-hotel cluster in Dubai Deira Waterfront that will deliver 999 keys as part of the Deira Enrichment Program.
Under the new agreement, the hotel cluster, which officially opened April 01, 2025, will be managed by Valor Hospitality Partners. This expansion integrates three existing Accor properties under the ibis Styles, Aparthotel Adagio, and Mercure brands, along with three new properties that will be branded as Novotel, ibis Styles, and Mercure in Dubai.
Julien Bergue, Co-Founder & Managing Partner – Middle East, AMEA at Valor Hospitality Partners, said, “Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai. This intensifies our firm commitment to the UAE and Dubai Hospitality Sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan, ‘A Whole World of Local,’ which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate.”
The cluster solidifies Accor’s position in Dubai’s hospitality sector, addresses the growing demand for quality midscale and economy accommodations, expands Valor’s current management portfolio in the UAE, and further cements a commitment to operational excellence and financial efficiency.
With a diversified portfolio, this expansion caters to distinct traveller needs, with Adagio meeting the demand of extended stays, Mercure delivering locally inspired experiences, ibis Styles providing design-driven affordability, and Novotel seamlessly blending business and leisure.
For Accor, the expansion aligns with its long-term vision for the Middle East, Africa, and Asia Pacific. It currently operates over 290 properties in the Middle East across all its brands, with plans to expand further, adding more than 130 new addresses by 2028.
Paul Stevens, Accor’s Chief Operating Officer, Premium, Midscale & Economy brands for Middle East and Africa, said, “Strengthening our collaboration with ICD reaffirms our commitment to sustainable growth with trusted partners. By integrating these properties under the Accor umbrella, we are reinforcing our alignment with the UAE’s vision to enhance tourism and hospitality infrastructure in key districts. This expansion also reflects the increasing demand for quality midscale and economy accommodations in Dubai, catering to a diverse range of travellers.”
This strategic agreement marks a significant milestone for all three partners, strengthening their collaboration in one of Dubai’s most dynamic districts. As demand surges for midscale and economy accommodations, the portfolio is poised to serve a growing segment of travellers seeking quality stays at competitive pricing.
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Also read: Empower begins construction of Deira Waterfront District Cooling plant
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